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Success Factors for New‐Product Development
Chapter
Success Factors for New‐Product Development
Authors
Cooper R; Kleinschmidt E
Publication Date
September 30, 2010
ISBN-13
9781444316568
DOI
10.1002/9781444316568.wiem05021
Associated Experts
Elko Kleinschmidt
Professor Emeritus, DeGroote School of Business
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Robert Gravlin Cooper
Professor Emeritus, DeGroote School of Business
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Labels
Fields of Research (FoR)
33 Built Environment and Design
35 Commerce, Management, Tourism and Services
3503 Business Systems In Context
3507 Strategy, Management and Organisational Behaviour
46 Information and Computing Sciences
4609 Information Systems
Sustainable Development Goals (SDG)
9 Industry, Innovation and Infrastructure
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