Popular Consciousness, Moral Ideology, and Locality

After a brief sketch of the nature of popular consciousness, the role of ideology in shaping needs and human subjects through interpellation and character structure is examined. The significance of the sign is assessed and its function in shaping consciousness exemplified by a look at style and locality creation. It is not, however, suggested that the dominant ideology and its concomitant conservative popular consciousness are monolithic and the paper concludes with an examination of fractures in hegemony and possibilities of resistance, with a concentration on the spatial structuration of resistance.