Weight matrices for social influence analysis: An investigation of measurement errors and their effect on model identification and estimation quality

Weight matrices, such as used in network autocorrelation models, are useful to investigate social influence processes. The objective of this paper is to investigate a key topic that has received relatively little attention in previous research, namely the issues that arise when observational limitations lead to measurement errors in these weight matrices. Measurement errors are investigated from two perspectives: when relevant ties are omitted, and when irrelevant ties are erroneously included as part of the matrix. The paper first shows analytically that these two situations result in biased estimates. Next, a simulation experiment provides evidence of the effect of erroneously coding the weight matrix on model performance and the ability of a network autocorrelation test to identify social influence effects. The results suggest that depending on the level of autocorrelation and the topology attributes of the underlying matrix, there is a window of opportunity to identify and model social influence processes even in situations where the ties in a matrix cannot be accurately observed.