Psychological ownership: The implicit association between self and already-owned versus newly-owned objects

Evidence from explicit measures (e.g. favourability ratings, valuations) has led to the prevalent hypothesis that owned objects become cognitively associated with self-concept. Using a novel version of the Implicit Association Test (self-object IAT), wherein participants categorized objects by colour, we evaluated implicit cognitive associations involving self with already-owned and newly-owned objects. We observed faster responses when …