A Systematic Approach for Using Qualitative Methods in Primary Prevention Research

In this article we delineate a systematic approachfor incorporating qualitative methods in research on primary prevention. Using examples from our studies of both smoking and cessation processes, we describe our procedure in four consecutive stages: (]) interviews and fieldnotes, (2) case studies or life histories, (3) discourse and content analyses to identify emergent issues and themes which are subsequently standardized as codes, and (4) the interpretation of sociocultural patterns and idioms of bodily experience. The relevance of qualitative methods in primary preventive medicine is discussed with examples from our own research on smoking. We argue that this form of basic research is an essential precursor to culturally effective interventions in clinical as well as community settings.