Journal article
Performance of Global New Product Development Programs: A Resource‐Based View
Abstract
Gaining a competitive edge in today's turbulent business environment calls for a commitment by firms to two highly interrelated strategies: globalization and new product development (NPD). Although much research has focused on how companies achieve NPD success, little of this deals with NPD in the global setting. The authors use resource‐based theory (RBT)—a model emphasizing the resources and capabilities of the firm as primary determinants of …
Authors
Kleinschmidt EJ; De Brentani U; Salomo S
Journal
Journal of Product Innovation Management, Vol. 24, No. 5, pp. 419–441
Publisher
Wiley
Publication Date
September 2007
DOI
10.1111/j.1540-5885.2007.00261.x
ISSN
0737-6782