Chapter
Effective Practices in the Front End of Innovation
Abstract
In today's world, where innovation is critical to corporate success and survival,
the third edition of the PDMA Handbook of New Product Development provides
Authors
Kleinschmidt E
Book title
The PDMA Handbook of New Product Development
Publisher
John Wiley & Sons
Publication Date
November 28, 2012
ISBN-10
1118415493
ISBN-13
9781118415498