Journal article
Newspaper Articles as a Tool for Cardiovascular Prevention Programs in a Developing Country
Abstract
The purpose of this study was to evaluate changes in knowledge and attitudes as intermediate measures of community impact of a health education campaign using newspaper articles. The intervention involved prominently placed, illustrated newspaper articles by Heartfile (heartfile.org) with nationwide urban outreach, posted regularly in the largest English newspaper in Pakistan using newspaper donated space for a period of 130 consecutive weeks. …
Authors
NISHTAR S; MIRZA YA; JEHAN S; HADI Y; BADAR A; YUSUF S; SHAHAB S
Journal
Journal of Health Communication, Vol. 9, No. 4, pp. 355–369
Publisher
Taylor & Francis
Publication Date
7 2004
DOI
10.1080/10810730490468603
ISSN
1081-0730