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Adoption of mobile ICT for health promotion: an...
Journal article

Adoption of mobile ICT for health promotion: an empirical investigation

Abstract

This research is an unbiased empirical evaluation of user reasons to accept or resist a mobile information and communication technology (ICT) application for health promotion. This innovative use of mobile ICT consists of developing services that educate people to stay healthy, with clear benefits for both individuals and society. Receiving customized health advice through mobile devices may be an attractive service. However, despite their …

Authors

Cocosila M; Archer N

Journal

Electronic Markets, Vol. 20, No. 3-4, pp. 241–250

Publisher

Springer Nature

Publication Date

12 2010

DOI

10.1007/s12525-010-0042-y

ISSN

1019-6781