abstract
- Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance.
Product Innovation and Technology Strategy
Books
- Overview
- Research
- Identity
- Additional Document Info
- View All
Overview
authors
status
publication date
- January 2000
has subject area
- 1503 Business and Management (FoR)
- 1505 Marketing (FoR)
- Business & Management (Science Metrix)
published in
- Research Technology Management Journal