Journal article
Promoting Optimal Antibiotic Therapy for Otitis Media Using Commercially Sponsored Evidence-Based Detailing: A Prospective Controlled Trial
Abstract
INTRODUCTION: Academic detailing, typically conducted by impartial advisors, can optimize prescribing behavior. The objective of this prospective controlled trial was to determine if evidence-based detailing conducted by a pharmaceutical manufacturer can also improve physician prescribing habits.MATERIALS AND METHODS: Physicians in eight Ontario regions were randomized to receive manufacturer detailing at least twice over six months using …
Authors
Dolovich L; Levine M; Tarajos R; Duku E
Journal
Therapeutic Innovation & Regulatory Science, Vol. 33, No. 4, pp. 1067–1077
Publisher
Springer Nature
Publication Date
October 1999
DOI
10.1177/009286159903300411
ISSN
2168-4790