Direct to consumer advertising Journal Articles

authors

• Mangin, Derelie A
• Mansfield, Peter R
• Mintzes, Barbara
• Richards, Dee
• Toop, Les

status

• published 

publication date

• January 1, 2005

has subject area

• 1103 Clinical Sciences (FoR)
• 1117 Public Health and Health Services (FoR)
• Advertising (MeSH)
• Drug Industry (MeSH)
• Drug Prescriptions (MeSH)
• General & Internal Medicine (Science Metrix)
• Humans (MeSH)

published in

• The BMJ  Journal

keywords

• Advertising
• Drug Industry
• Drug Prescriptions
• Health Care and Public Health
• Humans

Digital Object Identifier (DOI)

• 10.1136/bmj.330.7481.5

start page

• 5

end page

• 6

volume

• 330

issue

• 7481