Extracting Key Lessons in Service Innovation Journal Articles

abstract

• This paper describes how Sagentia—working with Vodafone, Safaricom, and other organizations—played a significant role in the creation and delivery of a landmark mobile money transfer and payment service for emerging markets, starting in Kenya. In this profile we examine the organization aspects and approach that contributed to the success of the service: the lessons we learned as the technology provider and how the experience has informed and strengthened our service innovation processes.

authors

• Wooder, Stella
• Baker, Steven

status

• published 

publication date

• January 2012

has subject area

• 09 Engineering (FoR)
• 12 Built Environment and Design (FoR)
• 15 Commerce, Management, Tourism and Services (FoR)
• Business & Management (Science Metrix)

published in

• Journal of Product Innovation Management  Journal

keywords

• Business
• Business & Economics
• Engineering
• Engineering, Industrial
• Management
• Science & Technology
• Social Sciences
• Technology

Digital Object Identifier (DOI)

• 10.1111/j.1540-5885.2011.00875.x

start page

• 13

end page

• 20

volume

• 29

issue

• 1