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When Businesses Go Digital: CEO Gender, Experience...
Preprint

When Businesses Go Digital: CEO Gender, Experience and Technology Adoption During the Covid-19 Pandemic

Abstract

Covid-19 has prompted a rush of technology adoption, with companies turning to digital technologies to avert business closure. This study examines the adoption and utilization of ecommerce and remote work technologies among small and medium enterprises (SMEs) during the pandemic. Building on various streams of research on technology adoption and utilization, we elaborate how gender and experience shape CEOs' risk-taking attitude and crisis …

Authors

Lashitew A

DOI

10.2139/ssrn.5049042

Preprint server

SSRN Electronic Journal