Journal article
The Adoption and Impact of AI by SMEs for New Product Development
Abstract
Artificial intelligence (AI) is transforming business, including new product development (NPD), yet smaller firms face challenges in adoption. This article presents findings from a survey of Irish small and medium enterprises (SMEs) conducted with the Industry Research & Development Group. Despite AI's potential, the study reveals low AI implementation across 13 NPD applications, but more positive intentions to adopt AI in the near future. …
Authors
Cooper RG
Journal
IEEE Engineering Management Review, Vol. 53, No. 4, pp. 48–54
Publisher
Institute of Electrical and Electronics Engineers (IEEE)
DOI
10.1109/emr.2024.3478479
ISSN
0360-8581