Eco-Stage-Gate: Building Sustainability Into Product Innovation

The integration of sustainability into new product development (NPD) processes offers significant opportunities and challenges. This article introduces Eco-Stage-Gate, an updated version of the traditional Stage-Gate model, specifically designed to prioritize environmental goals. By embedding eco-design tools, lifecycle thinking, and sustainability criteria at each stage or gate, Eco-Stage-Gate enables companies to develop eco-friendly products from inception to market launch. Key features include cross-functional collaboration, supply chain integration, and the use of green scorecards for decision-making at gates.