Scholarly Works

NEW VENTURE UNITS - USE THEM WISELY TO MANAGE...

Journal article

NEW VENTURE UNITS - USE THEM WISELY TO MANAGE INNOVATION

Authors

BART CK

Journal

SLOAN MANAGEMENT REVIEW, Vol. 29, No. 4, pp. 35–43

Publisher

MASS INST TECHNOL

ISSN

0019-848X

Associated Experts

Christopher K Bart

Professor Emeritus, DeGroote School of Business

Labels

Fields of Research (FoR)

3506 Marketing 3507 Strategy, management and organisational behaviour

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