Framing trans-border energy transportation: the case of Keystone XL

Increasing discussion over the safety of natural resource extraction and transportation to facilitate international energy needs has given rise to controversy over the prospect of large quantities of bitumen and crude oil flowing through trans-national pipelines. This debate, incorporating the voices of industry, government and advocacy groups, has gained traction in the news media, alternately framed as an environmental, economic, trade, human rights or public safety concern. It is possible, however, that such coverage may vary substantially with regional interests and perceptions of costs and benefits, locally or nationally. To uncover how the framing of energy transportation varies with proximity considerations, regional and national media coverage in Canada and the United States of the Keystone XL pipeline from 2010 to 2014 is analyzed. National and local papers frame the pipeline according to different considerations, as do cities near to and distant from the pipeline route.