GENERAL MANAGERS CONTROL NEW AND EXISTING PRODUCTS DIFFERENTLY
Journal Articles
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Overview
status
publication date
- July 1993
has subject area
- 1502 Banking, Finance and Investment (FoR)
- 1503 Business and Management (FoR)
- 1505 Marketing (FoR)
- Business & Management (Science Metrix)
published in
- Journal of Business Venturing Journal