The Relationship Between Mission Statements and Firm Performance: An Exploratory Study

This paper examines the relationship between mission statements and firm performance using a sample of 136 large Canadian organizations. Previous writings suggest that mission statements are essential for superior organizational performance results. However, there is little empirical evidence to support this claim. The data from the present study demonstrate that mission statements and some of their specific characteristics are selectively associated with higher levels of organizational performance. The paper concludes with several propositions to guide future research.