Journal article
The Artificial Intelligence Revolution in New-Product Development
Abstract
Artificial Intelligence (AI) is poised to revolutionize all aspects of business, particularly new-product development (NPD). Currently, our approach to NPD has remained largely unchanged for decades, yielding stubbornly poor results: only 30 of NP development projects become commercial successes. However, the AI revolution is set to alter this landscape significantly Leading early adopter firms demonstrate that AI not only finds many …
Authors
Cooper RG
Journal
IEEE Engineering Management Review, Vol. 52, No. 1, pp. 195–211
Publisher
Institute of Electrical and Electronics Engineers (IEEE)
DOI
10.1109/emr.2023.3336834
ISSN
0360-8581