Strategies to Improve Portfolio Management of New Products

Overview: This article presents the findings of an Innovation Research Interchange (IRI) study on practices and outcomes in new product (NP) portfolio management. Given the substantial investments in R&D and the consequential impact on the business’s future, effective portfolio management decisions play a pivotal role in achieving business success. Portfolio decisions influence R&D productivity, the success rates of new products, and several other performance metrics related to NPD.