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Journal article

Discoverability and Algorithmic Recommendations in Video Streaming Platforms: Exploring Algorithmic Gender and Race Bias as a Canadian Broadcast Policy Concern

Abstract

Background: In 2023, the Canadian government passed legislation empowering the Canadian Radio-television and Telecommunications Commission (CRTC) to require streaming platforms to ensure the “discoverability” of Canadian content. These debates about discoverability provisions primarily focused on the promotion of Canadian content, with little emphasis on gender and racial equity. Analysis: Through interviews with stakeholders in the Canadian screen industry, we explore views on recommendation systems and questions of gender and race bias in streaming recommendations. Conclusion and implications: Interviews revealed concerns beyond promoting “Canadian” content that the broadcast reform initiative focuses on, including concerns about streaming recommendations’ tendencies to promote a narrow range of content and their failure to “see” and recommend content from racialized women.

Authors

Kulvi F; Bannerman S; Hirji F; Muddaluru M; Appiah E; Greenfield L; Rzepecki E; Quail C

Journal

Canadian Journal of Communication, Vol. 48, No. 4, pp. 632–662

Publisher

University of Toronto Press

Publication Date

December 1, 2023

DOI

10.3138/cjc-2022-0054

ISSN

0705-3657
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