An Optimal control approach to marketing‐production planning Journal Articles

abstract

• AbstractThe problem of finding an optimal advertising and production policy in a firm is analysed using a recently proposed model of a marketing‐production system. First, it is shown that the optimal control problem underlying the proposed model is a partially singular control problem. Then, a reverse‐time parametric solution procedure is designed to determine the optimal advertising and production policy for the proposed model. Finally, it is shown that the results derived from the new model are applicable to problems of capacity expansion in a firm.

authors

• Abad, Prakash

status

• published 

publication date

• January 1982

has subject area

• 0102 Applied Mathematics (FoR)
• 0103 Numerical and Computational Mathematics (FoR)
• 0906 Electrical and Electronic Engineering (FoR)
• Industrial Engineering & Automation (Science Metrix)

published in

• Optimal Control Applications and Methods  Journal

keywords

• Automation & Control Systems
• Mathematics
• Mathematics, Applied
• Operations Research & Management Science
• Physical Sciences
• Science & Technology
• Technology

Digital Object Identifier (DOI)

• 10.1002/oca.4660030101

start page

• 1

end page

• 14

volume

• 3

issue

• 1