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Online Review Helpfulness
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Online Review Helpfulness

Abstract

Online platforms, such as Yelp and TripAdvisor, have facilitated ubiquitous and convenient access to a large number of online reviews about almost any product/service. Hence, it is imperative to understand what makes a review helpful for the consumers to make a decision about the adoption of the focal product/service. Drawing on Berlo's sender-message-channel-receiver model, the authors identify factors affecting online review helpfulness from the extant literature. Such understanding is critical to the review platforms and organizations to mitigate review helpfulness.

Authors

Akgul M; Montazemi AR

Book title

Encyclopedia of Information Science and Technology, Sixth Edition

Series

Advances in Information Quality and Management

Pagination

pp. 1-16

Publisher

IGI Global

Publication Date

July 1, 2024

DOI

10.4018/978-1-6684-7366-5.ch055
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