Chapter
Online Review Helpfulness
Abstract
Online platforms, such as Yelp and TripAdvisor, have facilitated ubiquitous and convenient access to a large number of online reviews about almost any product/service. Hence, it is imperative to understand what makes a review helpful for the consumers to make a decision about the adoption of the focal product/service. Drawing on Berlo's sender-message-channel-receiver model, the authors identify factors affecting online review helpfulness from …
Authors
Akgul M; Montazemi AR
Book title
Encyclopedia of Information Science and Technology, Sixth Edition
Series
Advances in Information Quality and Management
Pagination
pp. 1-16
Publisher
IGI Global
Publication Date
July 1, 2024
DOI
10.4018/978-1-6684-7366-5.ch055