Journal article
Study on manufacturer–dealer relationships for strategic alignment
Abstract
Purpose Dealers positioned at the downstream of the supply chains are those who can directly influence demand scenario for the manufacturer. However, manufacturer has to ensure that the influence is favorable by competitively fulfilling the anticipations of the dealers. In this regard, the purpose of this paper is focused on developing sustainable strategic relationships between manufacturer and dealer. Design/methodology/approach In this …
Authors
C.V. SK; Hemanth S; Routroy S; Mishra RK
Journal
Journal of Global Operations and Strategic Sourcing, Vol. 13, No. 1, pp. 70–87
Publisher
Emerald
Publication Date
October 14, 2019
DOI
10.1108/jgoss-04-2019-0031
ISSN
2398-5364