Journal article
Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability
Abstract
Green product innovation has been recognized as one of the key factors to achieve growth, environmental sustainability, and a better quality of life. Understanding green product innovation as a result of interaction between innovation and sustainability has become a strategic priority for theory and practice. This article investigates green product innovation by means of a multiple case study analysis of 12 small to medium size manufacturing …
Authors
Dangelico RM; Pujari D
Journal
Journal of Business Ethics, Vol. 95, No. 3, pp. 471–486
Publisher
Springer Nature
Publication Date
9 2010
DOI
10.1007/s10551-010-0434-0
ISSN
0167-4544