Journal article
What makes a new product a winner: * Success factors at the project level.*
Abstract
Abstract The research seeks to identify different types or dimensions of new product success and the specific determinants of these different success types. Based on a sample of 125 companies, including 123 new product successes and 80 failures, three independent dimensions of success were found: financial performance, opportunity windows and market share. The determinants of success differ for the three performance dimensions. Managerial …
Authors
Cooper RG; Kleinschmidt EJ
Journal
R and D Management, Vol. 17, No. 3, pp. 175–189
Publisher
Wiley
Publication Date
July 1987
DOI
10.1111/j.1467-9310.1987.tb00052.x
ISSN
0033-6807