What makes a new product a winner: * Success factors at the project level.* Journal Articles

abstract

• AbstractThe research seeks to identify different types or dimensions of new product success and the specific determinants of these different success types. Based on a sample of 125 companies, including 123 new product successes and 80 failures, three independent dimensions of success were found: financial performance, opportunity windows and market share. The determinants of success differ for the three performance dimensions. Managerial implications are discussed.

authors

• Cooper, Robert Gravlin
• Kleinschmidt, Elko

status

• published 

publication date

• July 1987

has subject area

• 1503 Business and Management (FoR)
• Business & Management (Science Metrix)

published in

• R and D Management  Journal

keywords

• Business
• Business & Economics
• Management
• Social Sciences

Digital Object Identifier (DOI)

• 10.1111/j.1467-9310.1987.tb00052.x

start page

• 175

end page

• 189

volume

• 17

issue

• 3