Journal article
Winning Businesses in Product Development: The Critical Success Factors
Abstract
This benchmarking study of 161 business units uncovered the key drivers of new product performance at the business unit level. Ten different performance measures were gauged, including percentage of sales by new products, profitability and success rate. The ten gauges were reduced to two key performance dimensions—profitability and impact—which defined the “performance map.” Nine possible drivers—including strategy, process, organizational …
Authors
Cooper RG; Kleinschmidt EJ
Journal
Research-Technology Management, Vol. 39, No. 4, pp. 18–29
Publisher
Taylor & Francis
Publication Date
July 1996
DOI
10.1080/08956308.1996.11671073
ISSN
0895-6308