Journal article
New product success factors: A comparison of ‘kills’ versus successes and failures
Abstract
The paper reports an analysis of the characteristics of those new projects that are killed, that is, terminated before commercialisation. Such projects constitute the majority of new product projects. The authors' aim was to learn from the differences between ‘kills’ and those that are commercialised. The latter may, of course, turn out to be successes or failures. Their sample consisted of 250 new projects of which 123 were ultimately …
Authors
Cooper RG; Kleinschmidt EJ
Journal
R and D Management, Vol. 20, No. 1, pp. 47–63
Publisher
Wiley
Publication Date
January 1990
DOI
10.1111/j.1467-9310.1990.tb00672.x
ISSN
0033-6807