Journal article
The relative importance of new product success determinants—perception versus reality
Authors
Kleinschmidt EJ; Cooper RG
Journal
R and D Management, Vol. 25, No. 3, pp. 281–298
Publisher
Wiley
Publication Date
January 1, 1995
DOI
10.1111/j.1467-9310.1995.tb00919.x
ISSN
0033-6807