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The Agile–Stage‐Gate Hybrid Model: A Promising New...
Journal article

The Agile–Stage‐Gate Hybrid Model: A Promising New Approach and a New Research Opportunity

Abstract

Agile development methodologies have been widely employed in the software industry, where they have been found to yield positive results. But can these new methods, with their new tools such as sprints, scrums, burndown charts, and backlogs, really be integrated with the traditional and popular Stage‐Gate approach and then applied to physical products? Initial but limited evidence suggests yes: Larger IT firms have already integrated Agile and …

Authors

Cooper RG; Sommer AF

Journal

Journal of Product Innovation Management, Vol. 33, No. 5, pp. 513–526

Publisher

Wiley

Publication Date

9 2016

DOI

10.1111/jpim.12314

ISSN

0737-6782