Experts has a new look! Let us know what you think of the updates.

Provide feedback
Home
Scholarly Works
How to Identify Potential New Product Winners
Journal article

How to Identify Potential New Product Winners

Authors

Cooper RG

Journal

Research-Technology Management, Vol. 23, No. 5, pp. 10–19

Publisher

Taylor & Francis

Publication Date

September 1980

DOI

10.1080/00345334.1980.11756622

ISSN

0895-6308

Associated Experts

Robert Gravlin Cooper

Professor Emeritus, DeGroote School of Business
Visit profile

Labels

Fields of Research (FoR)

3503 Business systems in context35 Commerce, Management, Tourism and Services3507 Strategy, management and organisational behaviour
View published work (Non-McMaster Users)