How to Identify Potential New Product Winners Journal Articles

authors

• Cooper, Robert Gravlin

status

• published 

publication date

• September 1980

has subject area

• 1503 Business and Management (FoR)
• 1505 Marketing (FoR)
• Business & Management (Science Metrix)

published in

• Research Technology Management  Journal

keywords

• Business
• Business & Economics
• Management
• Multidisciplinary Sciences
• Science & Technology
• Science & Technology - Other Topics
• Social Sciences

Digital Object Identifier (DOI)

• 10.1080/00345334.1980.11756622

start page

• 10

end page

• 19

volume

• 23

issue

• 5