Journal article
New industrial financial services: What distinguishes the winners
Abstract
Robert Cooper and Ulricke de Brentani report the results of their study of firms participating in the industrial financial services industry. Using a self-administered questionnaire, they obtained data on 56 successful and 50 failed products and found that success and failure are strongly associated with eleven important dimensions: synergy, product/market fit, quality of execution of the launch, unique/superior product, quality of execution of …
Authors
Cooper RG; de Brentani U
Journal
Journal of Product Innovation Management, Vol. 8, No. 2, pp. 75–90
Publisher
Wiley
Publication Date
June 1991
DOI
10.1016/0737-6782(91)90002-g
ISSN
0737-6782