Debunking the Myths of New Product Development Journal Articles

authors

• Cooper, Robert Gravlin

status

• published 

publication date

• July 1994

has subject area

• 1503 Business and Management (FoR)
• 1505 Marketing (FoR)
• Business & Management (Science Metrix)

published in

• Research Technology Management  Journal

keywords

• Business
• Business & Economics
• Engineering
• Engineering, Industrial
• INDUSTRIAL
• Management
• SUCCESS
• Science & Technology
• Social Sciences
• Technology

Digital Object Identifier (DOI)

• 10.1080/08956308.1994.11670996

start page

• 40

end page

• 50

volume

• 37

issue

• 4