Scholarly Works

The NewProd System: The Industry Experience

Journal article

The NewProd System: The Industry Experience

Abstract

Robert G. Cooper presents an update on the NewProd model, a new product screening, evaluation and diagnostic tool first described in this journal in 1985. He reviews the model's original development and describes subsequent modifications. Next, he presents validation results from North America and Europe, revealing a predictive ability of 73–84%. An actual case study demonstrates NewProd in use, complete with computer output graphics and analysis.

Authors

Cooper RG

Journal

Journal of Product Innovation Management, Vol. 9, No. 2, pp. 113–127

Publisher

Wiley

Publication Date

January 1, 1992

DOI

10.1111/1540-5885.920113

ISSN

0737-6782

Associated Experts

Robert Gravlin Cooper

Professor Emeritus, DeGroote School of Business

Labels

Fields of Research (FoR)

40 Engineering 4010 Engineering Practice and Education 33 Built environment and design 35 Commerce, management, tourism and services

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