What Distinguishes the Top Performing New Products in Financial Services Journal Articles

abstract

• Despite previous comparisons of success and unsuccessful new products, an Important question remains unaddressed: What separates very successful new service products from the ordinary? Robert Cooper, Christopher Easingwood, Scott Edgett, Elko Kleinschmidt, and Chris Storey obtained data on 173 new financial services and identified three performance dimensions: financial performance, relationship enhancement, and market development. Of eleven potential success determinants, nine were found to be drivers of performance. Management implications included the need for a market‐driven, customer‐focused new product process, greater emphasis on planning and executing the launch, the role of product design, and project prioritization factors.

authors

• Cooper, Robert Gravlin
• Easingwood, Christopher J
• Edgett, Scott
• Kleinschmidt, Elko
• Storey, Chris

status

• published 

publication date

• September 1994

has subject area

• 09 Engineering (FoR)
• 12 Built Environment and Design (FoR)
• 15 Commerce, Management, Tourism and Services (FoR)
• Business & Management (Science Metrix)

published in

• Journal of Product Innovation Management  Journal

keywords

• Business
• Business & Economics
• CHEMICAL-INDUSTRY
• COMPANIES
• Engineering
• Engineering, Industrial
• FAILURE
• IMPACT
• INNOVATION
• Management
• PROJECT NEWPROD
• SUCCESS
• Science & Technology
• Social Sciences
• Technology
• WINNERS

Digital Object Identifier (DOI)

• 10.1111/1540-5885.1140281

start page

• 281

end page

• 299

volume

• 11

issue

• 4