Journal article
A process model for industrial new product development
Abstract
What steps should the industrial new product manager take to improve new product performance? This article pulls together the findings from the many research studies into what makes a new product a success. Six important lessons for managers are developed from those studies. The lessons point to a flow model approach to the development and commercialization of a new product — a step-by-step approach to successful product innovation. A …
Authors
Cooper RG
Journal
IEEE Transactions on Engineering Management, Vol. EM-30, No. 1, pp. 2–11
Publisher
Institute of Electrical and Electronics Engineers (IEEE)
DOI
10.1109/tem.1983.6448637
ISSN
0018-9391