Journal article
Managing the Front End of Innovation—Part I: Results From a Three-Year Study
Abstract
An IRI Research-on-Research project looked at effective practices in the front end of innovation through a study of practices in 197 large US-based companies over a three-year period. The research team used a holistic framework that evaluated front-end activities through the lens of the New Concept Development (NCD) model. Analysis of the data revealed that organizational attributes—senior management commitment, vision, strategy, resources, and …
Authors
Koen PA; Bertels HMJ; Kleinschmidt E
Journal
Research-Technology Management, Vol. 57, No. 2, pp. 34–43
Publication Date
March 1, 2014
DOI
10.5437/08956308x5702145
ISSN
0895-6308