Chapter
Strategic Fit(ness)
Abstract
A key assumption in the field of strategic management is that strategic fit or alignment of a firm’s internal strategy, structure, capabilities and resources with the external environment is beneficial and positively related to performance. As external environments have become more turbulent and unpredictable, the notion of fit embedded in equilibrium assumptions has evolved from strategic fit to dynamic strategic fit to strategic fitness to …
Authors
Auster E; Basir N; Ruebottom T
Book title
The Palgrave Encyclopedia of Strategic Management
Pagination
pp. 1-4
Publisher
Springer Nature
Publication Date
2016
DOI
10.1057/978-1-349-94848-2_520-1