Developing a typology of daily travelers based on transportation attitudes: Application of latent class analysis using a survey of millennials and older adults in Hamilton, Ontario

Abstract Using survey data of millennials and older adults in Hamilton, Ontario, this exploratory study sought to identify daily travelers based on their attitudes and perceptions toward transportation modes using latent class analysis. Four daily traveler types are identified—“walk and transit‐oriented travelers,” “car‐oriented commuters,” “multimodal travelers,” and “car‐oriented travelers.” The study also examined the association of different sociodemographic characteristics and trip attributes with the four traveler types. Findings suggest that heterogeneity exists within travel‐related attitudes among different traveler types. Further, heterogeneous traveler types exist among individuals belonging to the same generation, with the same living arrangements and possession of a driver's license.