The Strong Effect of Other People's Drinking: Two Experimental Observational Studies in a Real Bar

Research has demonstrated that when people are with heavy-drinking peers, they consume more alcohol than when they are in the company of light-drinking peers. This social influence process has usually been investigated in clinical laboratories or seminaturalistic drinking settings such as laboratory bars. The question remains whether these robust effects can be replicated in real-life drinking settings. The aim of these experimental studies was …