Left-digit price effects on smoking cessation motivation

BACKGROUND: Cigarette price increases have been associated with increases in smoking cessation, but relatively little is known about this relationship at the level of individual smokers. To address this and to inform tax policy, the goal of this study was to apply a behavioural economic approach to the relationship between the price of cigarettes and the probability of attempting smoking cessation. METHODS: Adult daily smokers (n=1074; ie, 5+ …