Journal article
The Neuroeconomics of Alcohol Demand: An Initial Investigation of the Neural Correlates of Alcohol Cost–Benefit Decision Making in Heavy Drinking Men
Abstract
Neuroeconomics integrates concepts and methods from psychology, economics, and cognitive neuroscience to understand how the brain makes decisions. In economics, demand refers to the relationship between a commodity’s consumption and its cost, and, in behavioral studies, high alcohol demand has been consistently associated with greater alcohol misuse. Relatively little is known about how the brain processes demand decision making, and the …
Authors
MacKillop J; Amlung MT; Acker J; Gray JC; Brown CL; Murphy JG; Ray LA; Sweet LH
Journal
Neuropsychopharmacology, Vol. 39, No. 8, pp. 1988–1995
Publisher
Springer Nature
Publication Date
July 2014
DOI
10.1038/npp.2014.47
ISSN
0893-133X