Enduring social enhancement of rats' preferences for the palatable and the piquant

In three experiments on the social induction of food preferences in rats, I found: (a) that eight 30-min exposures of a naive "observer" rat to a "demonstrator" rat fed one of two approximately equipalatable diets produced observer preference for the diet fed to its demonstrator that lasted for more than a month, (b) that simple exposure of naive subjects to a diet itself, rather than to a rat that had eaten a diet, was not sufficient to …