Influence of YouTube commercial communication on organic eWOM, purchase intent and purchase associations among young consumers Journal Articles

Overview
Research
Identity
Additional Document Info
View All

authors

Bontis, Nick
Duffett, Rodney Graeme

status

published

publication date

2022

has subject area

0801 Artificial Intelligence and Image Processing (FoR)
0806 Information Systems (FoR)

published in

International Journal of Web Based Communities Journal