Product Innovativeness from the Firm’s Perspective: Its Dimensions and Their Impact on Project Selection and Performance

There has recently been tremendous interest in product innovativeness. However, it seems that we need a better understanding of exactly what product innovativeness means. This paper examines product innovativeness from the firm's perspective. A well-known data set of 262 industrial new product projects is used to: 1) clarify the product innovativeness construct and examine its underlying dimensions, 2) examine the effect of product …