Private complementary medicine and older people: service use and user empowerment

Increasing numbers of people are using complementary therapies, and many are in older age groups. Although recent empirical research has considered the demands for complementary medicine, and in particular its recent consumer boom, little acknowledgement is given in research to the different social categories of users, and to the intricacies of their different motivations and consumer behaviours. In the context of a relative paucity of …