MobileAds Journal Articles

abstract

• We study the requirements and challenges that arise in the mobile advertisement applications, which are more and more anticipated and will bring great societal and economic impact in the future. The goal of advertisement is to reach largest possible target population. Hence, we propose a reliable and robust message propagation protocol in this paper.

authors

• He, Wenbo
• Nahrstedt, Klara

status

• published 

publication date

• January 2008

published in

• ACM SIGBED Review  Journal

keywords

• 46 Information and Computing Sciences
• 4604 Cybersecurity and Privacy

Digital Object Identifier (DOI)

• 10.1145/1366283.1366300

start page

• 1

end page

• 2

volume

• 5

issue

• 1