Reactive or proactive contact lens fitting — does it make a difference?

Four practitioners each noted the details of 40 successive non-contact lens-wearing patients who consulted them for a routine eye examination. The subjects were divided into two equal groups. In the first group contact lenses were only discussed if the subjects solicited the discussion and in the other group subjects were actively encouraged to try contact lenses. Interested subjects were fitted with a monthly disposable lens and dismissed for 2 weeks. After 2 weeks the patients were asked if they would like to continue with lenses, which they would subsequently have to pay for. Approximately six times more contact lens patients were fitted with contact lenses by adopting a proactive approach.